Creating successful class fundraising events involves adhering to key principles that ensure your efforts resonate with a broad audience, engage supporters and potential donors positively, and achieve your financial goals. Here are 12 essential dos and don’ts to guide your planning.

Do: Infuse Fun into Fundraising

Think about what your community enjoys. Tailoring your fundraising events to what your students and families love can significantly boost participation and success. For example, if your community thrives in the spring, consider outdoor activities that celebrate the season. Conversely, avoid door-to-door sales in harsh winter conditions.

A creative example comes from Richmond, VA, where a second-grade teacher engaged her students in a writing project to help find forever homes for shelter animals, combining learning with a meaningful cause.

Do: Emphasize Inclusivity

Ensure your fundraising events are inclusive and accessible to everyone in your community. This fosters a sense of belonging and increases participation. Emphasizing diversity and inclusion also promotes a supportive community environment. Hybrid events are a great way to achieve this, offering both in-person and virtual participation options.

Do: Engage a Wide Audience

Expand your reach beyond traditional supporters. Include fathers, grandparents, and even alumni in your fundraising efforts to build a larger, more diverse support base. Different family members and former students can bring new energy and resources to your campaigns.

Do: Stay Informed on Crowdfunding Policies

Crowdfunding is an efficient way to gather funds but be aware of the associated policies and potential liabilities. Ensure you understand the best practices and district guidelines to avoid any legal complications.

Don’t: Overlook Social Media

Maximize your reach by leveraging various social media platforms. While Facebook and Twitter are popular among older demographics, younger audiences are more active on Instagram, Pinterest, and TikTok. Enlist tech-savvy students to help manage and create content for these channels.

Don’t: Hesitate to Seek Assistance

Asking for help is vital in fundraising. Request support from your community, whether it’s through donations, resources, or volunteering time. Collaboration can significantly enhance your event’s success.

Do: Create a Centralized Donation Page

Having a dedicated donation page simplifies the process for your supporters. Include all relevant information, such as event details, donation buttons, and QR codes linking to the page. This makes it easy for donors to contribute on the spot or later at their convenience.

Don’t: Underestimate Small Fundraisers

Small fundraisers can have a big impact. Simple events like bake sales or car washes might not raise massive amounts, but every contribution adds up and helps meet your goals. Sometimes, the most straightforward ideas are the most effective.

Don’t: Skip Budget Planning

A clear budget is crucial for any fundraising event. Knowing your financial limits helps you plan realistically and avoid any financial pitfalls. Whether you’re hosting a large event like a silent auction or a small school fair, budget planning is essential to success.

Don’t: Fear Innovation

Experiment with new ideas and formats. If your annual spaghetti dinner feels stale, consider introducing a new theme or a different type of event. Innovation can reinvigorate your fundraising efforts and attract more participants.

Don’t: Neglect School Spirit

Harness school spirit to drive engagement. Fun competitions, such as penny wars or spirit gear days, not only raise funds but also create lasting memories for students. Rewards like seeing a teacher perform a funny stunt can motivate students and donors alike.

Do: Ensure Legal Compliance

Understand the legalities of fundraising on school property and the regulations regarding photographs, insurance, and event activities like raffles. Ensuring compliance with all policies and laws protects your school and participants.

With these dos and don’ts, you’re well-equipped to plan and execute a successful fundraising event.